Berkley PowerBait makes novice anglers good and good anglers great!Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor – the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites – Set More Hooks and Catch More Fish!

• Ribbontail design swims naturally on the fall with twitches and shorthops
• Soft but firm texture irresistible to fish
• Ideal for fishing all your favorite lakes, rivers and streams