Designed by legendary crankbait angler and designer David Fritts, the Berkley Frittside 7 crankbait features a classic flat side profile and efficient balsa-like thumping actions to entice sluggish or heavily pressured fish. Its integrated FlashDisc improves tracking stability and accuracy, while the weighted bill on the 7 and 9 models allows for deep diving. This durable and versatile bait is a go-to choice for tough conditions, and is equipped with sharp Fusion19 hooks for a successful fishing experience. With a length of 2.5″, weight of 3/7 oz, and diving depth of 5-7′, the Frittside is a must-have for any angler’s arsenal.