The Berkley Clickin’ Frittside 7 Crankbaits features a unique flat-sided profile that accurately imitates both crawdads and baitfish, making it an excellent choice for stained or dirty water conditions. With a tight balsa-like thumping action and enhanced clicking sounds, this crankbait has proven its effectiveness in tour-level victories and has even received the stamp of approval from renowned angler David Fritts. The addition of a single ceramic ball creates a low-pitch rattle to attract fish from far distances. Utilizing Berkley’s patented FlashDisc technology, the Frittside offers improved tracking, stability, and accuracy, allowing for both slow and high-speed retrieval without losing its action. Available in custom paint jobs designed for low light or muddy water, this crankbait is equipped with Berkley Fusion19 treble hooks for lightning-fast hook penetration and increased success in catching short-striking fish.